Handgelenk von Dada Herzog Al Attas mit DBF008-05-05

Beautiful and everlasting

To the fashion show with the DBF008-05-05

DuBois et fils DBF008-05-05 accompanies fashion visionary Dada Herzog Al-Attas to her first major show taking place in Kuala Lumpur at the end of August 2023. In the NFT diary of the watch, the Malaysian-Swiss fashionista records her personal thoughts and challenges along the way: these are unique entries full of inspiration, courage, will and determination.

Dada Herzog Al-Attas an ihrem Arbeitsplatz

Designer and visionary

Dada Herzog Al-Attas is much more than just a designer. As well as creating stunning fashion, the Malaysian-Swiss fashionista has launched a powerful fashion and lifestyle movement that champions social causes, justice and more love in every aspect of life.

Her groundbreaking fashion concept "Lady of Leisure" conveys elegance and also carries a profound purpose. Every single garment, every appearance, and every encounter becomes a statement – an experience with a lasting impact.

Exclusive auction of watch DBF008-05-05 with unique NFT diary

The extraordinary NFT diary, in which Dada Herzog Al-Attas records her personal thoughts and everyday challenges, gives the watch an incomparable depth. Each entry is a precious fragment of her creativity and inner journey.

The DBF008-05-05 will be auctioned exclusively via the DuBois et fils website.

The new watch owner has unique access to the private thoughts and feelings of the fashion designer and is given the opportunity to experience her unusual daily life on a firsthand basis.

In this unique marriage of fashion, art and time, the DBF008-05-05 watch becomes a true treasure of beauty and everlastingness – a tribute to Dada Duke Al-Atta’s passion, vision and commitment to a better world.

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