Auction is closed
The NFT diary of Dada Herzog Al-Attas and the watch DBF008-05-05 were auctioned and sold for CHF 6.767.
The auction ended on 28 August 2023, during Dada Herzog Al-Attas' first fashion show, in Kuala Lumpur.
Fashion designer with a vision
Malaysian-Swiss fashion designer Dada Herzog Al-Attas is no ordinary designer. She is aware of the stereotypes in the fashion world and the pressures that come with the industry. That's why she's passionate about challenging these norms and promotes women who don't fit the traditional mold.
The DBF008-05-05 watch by DuBois et fils is accompanying Dada Herzog Al-Attas on her way to her first major fashion show. This extraordinary event will take place in Kuala Lumpur end of August 2023. Accompany the visionary to her destination. Purchase the DBF008-05-05 and become a part of fashion history.
New lifestyle movement
Dada Herzog Al-Attas was born and raised in Malaysia. For several years she has lived alternately in Switzerland and Malaysia. Her passion for her home country is the driving force behind her work and is reflected in her creations.
The visionary has created a fashion and lifestyle movement that advocates for social causes, justice and more love in all aspects of life.
"I HAVE A GREAT PASSION FOR INSPIRING OTHERS TO FIGHT FOR WHAT THEY BELIEVE IN. WE SHOULD ALWAYS ASK OURSELVES NOT ONLY WHY WE DO SOMETHING BUT IF IT IS HAVING A CONSTRUCTIVE IMPACT ON OUR LIVES AND THAT OF THE WORLD AROUND US."
30 days with a Lady of Leisure
Dada Herzog Al-Attas developed her brand out of the desire to design sophisticated, luxurious dresses that are affordable. With "Lady of Leisure" she created a fashion concept that not only radiates elegance, but is also an experience. Every garment, every appearance and every encounter is a statement.
Social commitment
Dada Herzog Al-Attas fights for the betterment of models in the field of fashion and wants to give them a voice. Her collections are based on the characters of the people who wear them. It is not the fashion product but the human being who is at the forefront of everything she does.
She supports educational projects and her team is made up of UN refugees, demonstrating her commitment to humanitarian values.
Busy and combative
Dada Herzog Al-Attas wants to make a mark beyond the fashion industry:
"MY CONVICTIONS ARE IN HARMONY WITH THE SPIRIT OF DADAISM. THAT'S WHAT I QUESTION MY FELLOW HUMAN BEINGS TO REFLECT UPON: THEIR OWN STRENGTHS AND THE POSITIVE IMPACT THEY CAN HAVE ON OTHERS. AS A LADY OF LEISURE, I HAVE MADE THE COMMITMENT TO MYSELF TO DO THIS, AND I HOPE THAT THE READER OF MY DIARY WILL FEEL INSPIRED TO DO THE SAME."
NFT diary of Dada Herzog Al-Attas
The fashionista records her experiences, personal thoughts and everyday challenges in a DuBois et fils digital diary.
- Diary start: June 14, 2023
- Diary duration: 33 days
- Linked watch: DBF008-05-05
- Entries are secured with blockchain
- Special feature: Only the new owner of the watch gains access to the private entries of the fashion designer.
"I AM A PROUD LADY OF LEISURE WHO LOVES INDULGING IN THE FINER THINGS IN LIFE. BUT MY LIFESTYLE IS NOT THE ONLY THING THAT SETS ME APART. I AM A STRONG ADVOCATE FOR SOCIAL CAUSES AND USE MY NETWORK AND FASHION TO MAKE A POSITIVE DIFFERENCE."
"30 DAYS IN THE LIFE OF"
Other exciting personalities also wear our DuBois et fils watches on their wrists for thirty days. Each of these timepieces is linked to an NFT of the corresponding watch. New digital diaries are created regularly — with unique and authentic insights into the private lives of these extraordinary people.