Handshake Alex Frei und Thomas Steinemann

Alex Frei joins DuBois et fils

Alex Frei becomes our partner and board member and will also support the management in expanding the business activities. The Footballer, coach and record goalscorer for the Swiss national team, is convinced of the sustainable concept, the use of historical movements and the continuous combination of tradition and innovation at DuBois et fils. Together, we want to intensify and further develop the brand.

Click here for the full press release.

We are looking forward to this new collaboration!

Further articles

Historischer Eingang zum Büro von DuBois et fils

1751 - 2026: 275 years of Swiss watchmaking

DuBois et fils represents one of the longest-standing traditions in Swiss watchmaking, having produced watches continuously since 1751. In 2026, the company will celebrate 275 years of Swiss watchmaking.

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Familie Kaussler-DuBois with Thomas Steinemann

Experiencing contemporary history: The Kaussler-DuBois family visits DuBois et fils

In November, the Kaussler-DuBois family, comprising the 9th and 10th generations of the DuBois family, visited Maison DuBois et fils. During a tour of the workshop and historical movements, they discovered their roots – and each of them found a watch that will connect them in the future.

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Thomas Steinemann ©StadtKonzeptBasel

A conversation about passion, tradition and the future

Thomas Steinemann offers BaselLive an exclusive behind-the-scenes look at DuBois et fils. Read our article to find out more.

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All articles