Handshake Alex Frei und Thomas Steinemann

Alex Frei joins DuBois et fils

Alex Frei becomes our partner and board member and will also support the management in expanding the business activities. The Footballer, coach and record goalscorer for the Swiss national team, is convinced of the sustainable concept, the use of historical movements and the continuous combination of tradition and innovation at DuBois et fils. Together, we want to intensify and further develop the brand.

Click here for the full press release.

We are looking forward to this new collaboration!

Further articles

NVC meets DuBois et fils Event

Our showroom – a stage for special encounters

For the first time, our showroom was booked by an external company for a customer event.

Read more

AGM 2025 of DuBois et fils

As in previous years, the Küchlin Cinema once again welcomed us to its extraordinary premises for our annual general meeting.

Read more
WDR-Team und Thomas Gronenthal

Counterfeiting in the watch industry

Watchmaker and watch expert Thomas Gronenthal gives an exclusive interview to WDR about counterfeiting in the watch industry.

Read more
All articles