During the watch and jewellery fair in Basel, DuBois et fils was the world’s first watch brand to present the project ‘Rent Your Luxury Watch'.
The rise of the 'sharing economy' is continuing unabated – even in the upper price segment. Thus the leasing of various luxury items such as cars, designer clothing, bags and real estate are today no longer a rarity. The watch industry seems to be ignoring this development – but not DuBois et fils.
If you would like to get more information about this project and the fascinating world of sharing, please register here.