Integrated PR, our American partner, has far-reaching relationships with all sectors of media and huge experience in areas relating to viral and social marketing, industry positioning, online initiatives, and so forth. Monique Moss, founder and strategist of Integrated PR, has granted us in an exciting interview insights into their work.
1) Monique, could you please briefly introduce Integrated PR?
Integrated PR (URL) is a collaboration of public relations strategists and new media professionals that specialize in the world of entertainment, pop culture, bestselling authors, nonprofit event management and consumer/luxury brands. From implementing award-winning campaigns to launching brand activations, and crafting and launching innovative social media approaches, our work is designed to immortalize a moment and tell an evolving story through strategic press campaigns.
Our headquarters in Los Angeles and our top-tier affiliates in New York allows us to work closely with each client in areas relating to media relations, viral and social marketing, industry positioning, online initiatives, handcrafted promotions & strategic career consultation. Our mission with every campaign is to ensure that our client is maximizing the power of their brand through both traditional and social media. Our team of accomplished professionals with extensive reach and indelible relationships -- along with the best support staff in the industry -- allows us to maximize each client's short and long-term goals.
2) What kind of customers comes to your company?
We limit the clients we take on to only those we are certain with which we can make a difference. We handle distinctive brands, innovative entrepreneurial businesses, Academy Award winning actors, iconic television and film stars, prestigious film companies, hit television shows, bestselling authors, the hottest new talent, household name comedians and health & lifestyle companies.
3) You are now working closely with DuBois et fils. Why have you decided to start a cooperation?
We work with DuBois et fils because we know we can make a difference in their successful introduction to the U.S. and North American marketplace. DuBois' CEO has a groundbreaking strategy that resonates with both our approach to business and our agency's reputation as a leading strategic public relations firm. At Integrated PR, we have our pulse on specific media and press contacts who are excited about the way Switzerland's oldest watch factory has structured their 2014 re-introduction to today's consumer which is far-reaching and designed to properly position DuBois et fils in the American market.
4) How did you prepare the market entry of DuBois in the U.S.?
We have far-reaching relationships with all sectors of media. We prepared for DuBois market entry in the U.S. market with numerous collaborative meetings internally, targeted print outreach to hand-picked press outlets, multiple conversations with select journalists and careful coordination of each interview and meeting from inception to end. Additionally, our expert skill at coordinating well-timed social media on the brand is timed to the orchestrated launch in the United States and aligned with the careful roll-out to the consumer with consistent messaging for maximum effectiveness.
5) In your opinion, what are the distinctive features of this brand?
Of the many distinctive features, DuBois et fils' is classically modern with exceptional premium detailed workmanship, precision and elegance. It's world-class beauty that is everlasting. Additionally, the website is superior to many as it is visually exciting, invites the end-user to stay at duboisfils.ch for a while.
6) What do you consider your greatest challenges both today and in the future regarding DuBois et fils and the US market?
One of the greatest challenges seems to be that certain media outlets in the U.S. wish DuBois et fils to be aligned with a retailer (in each city). At present, it is quite common that American press want to know that there will be a physical store that their readers can go to for a DuBois timepiece.
Monique, many thanks for this interesting interview. We at DuBois et fils are delighted to be working with such a professional agency and the inspiring people behind.